BIC Art Master Africa Welcomes Its Sixth-Edition Tournament

Call on African Artists to Bring the African Culture to Life Through Art have hit the road as BIC announced the kick-off of its flagship art competition's sixth edition with this year’s competition’s theme; using the iconic BIC ballpoint pen.

As confirmed by Gregory Alibaux, Art Master Africa custodian, and Marketing Director for Middle East and Africa at BIC, the Art Master Africa is an event that calls on creatives across the region to depict their interpretation of Ubuntu (or One Africa). Submissions were accepted effective the 19th of April 2024 as participants will have three months to complete their artwork before judging takes place, followed by the winner announcements in the last quarter of the year. 

“We are pleased to kick off the highly anticipated competition, Art Master Africa. We continue to provide a platform for artists and creatives in the region to help them express themselves – all in line with our commitment to encourage self-expression and creativity. This year is special for the competition as it also marks the year where we elevated the program by launching an Art Master Africa metaverse gallery, crossing borders and bringing African talent to the world.” said Alibaux

Entries will be judged based on creativity, originality, and technical skills. 

The First, second, and third place winners will be rewarded by BIC – $2,000, $1,000, and $500 respectively. A total of nine winners from across the region will also be announced and awarded. The artwork of selected participants will be included in various art platforms owned by BIC, including the most recently launched Art Master Africa Metaverse Gallery. 

Art Master Africa was incepted in 2017 in South Africa after becoming highly anticipated within the art community, the competition expanded into the wider Middle East and Africa regions having engaged with over 6,000 creatives from across the region.