KCB Injects Ksh 150 Million in 2023 World Rally Championship (WRC) Safari Rally.

KCB Kenya has injected KShs.150 million towards this year`s 2023 World Rally Championship (WRC) Safari Rally, bolstering sports development and youth empowerment.

KCB are now the Official Financial Partner for the Championship, scheduled to take place from June 22 – 25, 2023 in Nakuru County. This year’s edition marks the third year since the Safari Rally returned to the World Rally Championship calendar.

The bank has given out total sponsorship monies, Kshs 100 million will go directly to the 2023WRC Safari Rally event while Kshs 50 million will support the sponsorship of three local drivers, brand activations and customer engagements.

Kcb also renewed its sponsorship to two Kenyan drivers, Evans Kavisi and Nikhil Sachania and Karan Patel who are joining the KCB-sponsored team.

KCB has for two decades’ committed itself to supporting motorsport in the country, having spent over Ksh1.5 Billion in the past 20 years, with the highlight being the Safari Rally’s return to the global stage after a two-decade absence.

"We take great pride in being part of East Africa’s motorsport history since 2003 when we first sponsored the Safari rally. This marks another chapter in our story and reiterates our commitment to supporting sports, as we celebrate the historic return of WRC Safari Rally to the Kenyan soil.” Said KCB Group Chief Executive Officer, Mr Paul Russo.

“It is a great pleasure to see that our sponsorship over the years has resulted in the growth of motorsport in the region opening up the sport to many young talents.” Mr. Russo added.

Cabinet Secretary of Sports, Ababu Namwamba hailed the bank for their massive support in the development of sports in the country.

In 2019, KCB became the Official Financial Partner for the Safari Rally Kenya for the World Rally Championship (WRC) Rally, with a 3-year commitment of KShs 250 Million starting with a WRC Candidate event staged in June 2019.

“We are putting together yet another massive rallying event to reinforce Kenya’s growing profile as a global sporting arena.” said Hon. Ababu Namwamba, Cabinet Secretary, Youth Affairs, Sports, and the Arts.

KCB also stated its commitment to promoting sustainability and care for the environment during sports activities. 

“We are championing sustainability initiatives like tree growing, recycling, waste management in the run-up, during and after the Safari Rally '' said Mr Russo adding that KCB has joined hands with other partners in an initiative to plant 400,000 trees in Several counties.