KCB and Mastercard Join Forces for the Spectacular 2023 East Africa Golf Tour Grand Finale

ByEdgar Wabwire
Published on: Dec 14, 2023 02:12
KCB CEO Paul Russo awards Boaz Sugut in the 17th leg of KCB EAGT. Photo Courtesy

In a remarkable collaboration that transcends the world of finance and sports, KCB has once again partnered with the global payments technology giant, Mastercard, to bring the curtain down on the highly anticipated 2023 KCB East Africa Golf Tour.

The grand finale, set to unfold tomorrow at the illustrious Par 72 Karen Country Club, promises to be a thrilling climax to an eight-month-long amateur golf series that has captivated enthusiasts across the East African region.

A gathering of 142 golfers from Kenya and neighboring East African nations will vie for the coveted KShs. 1 million grand prize. The stakes are high, and the winning team will earn an exclusive opportunity to participate in the prestigious 2024 Magical Kenya Ladies Open at the breathtaking Vipingo Ridge in Malindi, Kilifi County.

Rosalind Gichuru, the Director of Marketing and Communications at KCB Group, expressed the institution's excitement about the partnership with Mastercard. Gichuru highlighted the enduring relationship between the two entities, citing the recent rollout of the World Elite Exclusive Credit Card, which offers premium and private banking customers exclusive benefits and privileges. Gichuru stated, “We are thrilled to join hands once again for the 2023 KCB East Africa Golf Tour Grand Finale, marking the successful conclusion of this remarkable series.”

KCB's substantial investment of KShs. 60 million has been a driving force behind the tour, spanning renowned golf clubs such as Vetlab Sports Club, Eldoret Golf Club, Limuru Golf Club, and many others.

The tournament has not only showcased top-notch golfing talent but also underlined KCB's commitment to environmental sustainability. Through the tour, KCB has planted over 1000 trees across various golf courses, emphasizing the importance of embedding environmental consciousness in the heart of sporting events.

Beulah City, a dedicated organization providing investment-grade real estate and urban residential developments in Kenya, has added an extra layer of excitement to the grand finale by sponsoring a hole in one.

The lucky winner will secure a fully paid apartment at the prestigious Ikhaya Beulah Genesis project, located off Naivasha Road.

As the series concludes, 15 teams from Kenya have booked their slots in the Pro-Am event, showcasing the broad reach and appeal of the 8-month-long tour that engaged 1,500 participants, including over 800 juniors and ladies in concurrent clinics.

Notable names set to grace the grand finale include Boaz Sugut, Erick Choge, Josephat Acharo, Edwin Serem, and many more. Mastercard Country Manager for East Africa, Shehryar Ali, expressed the company's commitment to developing golf in the region to an elite level. Ali noted, “At Mastercard, we firmly believe in the power of partnerships to bolster our relationships with like-minded entities for shared value.”

As the 2023 KCB East Africa Golf Tour Grand Finale promises a day of exhilarating golf, it also signifies the continuation of a partnership between KCB and Mastercard aimed at elevating sports and fostering mutual benefit for years to come.

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